Inside Elon Musk’s X / With the Twitter brand now gone, what’s in it for the remaining employees at the X Corporation?
Twitter’s newly appointed ‘chief Twit’, Elon Musk, has always dreamed big. ‘He’s not like other people’ is the usual refrain to describe the uncompromising visionary with admirers and detractors in equal measure. Musk’s single-minded approach has served him well, so far. Whether a saviour or megalomanic, he is an entrepreneur with a track record of delivering on his extraordinarily bold claims. So perhaps instead of asking what Twitter will do next, it might be more apt to ask: what will Elon Musk do next? After taking a wrecking ball to the company in early November 2022, laying off half its workforce in a bid to stem $4m-a-day losses, can Musk work his magic and turn Twitter into a profitable business by integrating payments and subscription services, all while simultaneously tackling misinformation and steering clear of regulators? If so, the question then becomes, where and how will the company expand? Twitter’s newly appointed ‘chief Twit’, Elon Musk, has always dreamed big....